February 18, 2025
5 Energy Supplements Off the Radar That Are Gaining Social Buzz and Creating Brand Awareness
In a world saturated with energy supplements, consumers are constantly seeking new and innovative products to boost their mental and physical energy.
While caffeine, taurine, and guarana dominate the mainstream, there are several emerging energy supplements that have caught the attention of savvy health enthusiasts. These lesser-known but highly effective ingredients are gaining momentum and creating a buzz on social media. What’s more, they offer unique properties that make them standout additions to the energy supplement market. If you’re looking to formulate an energy supplement that resonates with today’s audience, these ingredients might just be the perfect choice.
Here are five off-the-radar energy supplements that are not only effective but also generating a lot of social buzz:
#1. L-Theanine
- Social Buzz Score: High
- What It Does: L-Theanine, an amino acid found in green tea, is best known for its calming effects, but it also pairs beautifully with caffeine to boost focus and clarity without the jitteriness. It’s a popular choice in nootropic blends due to its ability to promote cognitive function and reduce anxiety.
- Why It’s Trending: L-Theanine has gained traction on social media platforms for its unique ability to balance the stimulating effects of caffeine while improving attention and focus. Many nootropic brands are touting it as a key ingredient for a smooth, sustained energy experience without the crash.
- Market Insight: According to a report by Grand View Research, the global nootropic market is expected to reach $11.6 billion by 2028, with L-Theanine leading the charge as a popular cognitive enhancer.
#2. Cordyceps Mushrooms
- Social Buzz Score: High
- What It Does: Cordyceps is a functional mushroom known for its ability to boost endurance and overall energy levels. It increases ATP production, which helps the body use oxygen more efficiently, thus improving physical performance.
- Why It’s Trending: Over the past few years, Cordyceps has gained a dedicated following on platforms like Instagram and TikTok, where wellness influencers swear by its energy-boosting and anti-fatigue effects. It’s commonly found in adaptogenic energy drinks and pre-workout formulas.
- Market Insight: The functional mushroom market is booming, with a projected value of $34.6 billion by 2027. As consumers look for natural, plant-based alternatives to caffeine and energy drinks, Cordyceps is positioning itself as a key player in this rapidly growing sector.
#3. Maca Root
- Social Buzz Score: Moderate
- What It Does: Maca root is an adaptogenic herb that has been used for centuries to boost energy, stamina, and mood. It’s particularly popular for its ability to help the body cope with stress and hormonal imbalances while providing sustained energy levels.
- Why It’s Trending: Maca has seen a significant rise in popularity due to its natural, hormone-balancing properties, which appeal to consumers seeking alternatives to traditional stimulants. On social media, Maca is often associated with wellness trends and adaptogens.
- Market Insight: The global market for adaptogenic herbs, including Maca, is forecast to grow at a CAGR of 10.5%, with increasing demand for natural ways to manage stress and energy levels.
#4. Taurine
- Social Buzz Score: Moderate
- What It Does: Taurine is an amino acid that plays a key role in many physiological processes, including bile salt formation, eye health, and nerve growth. It’s often added to energy drinks and pre-workout supplements for its ability to improve exercise performance, boost endurance, and reduce fatigue.
- Why It’s Trending: While Taurine has been a staple in energy drinks for years, its rise in popularity as a natural energy booster has sparked interest on social media. Influencers and athletes are touting it as a safer, more effective way to enhance energy without the jitters.
- Market Insight: The taurine supplement market is expected to grow at a CAGR of 8.5% over the next five years, driven by the increasing demand for energy-boosting supplements that support athletic performance and overall vitality.
#5. Ashwagandha
- Social Buzz Score: High
- What It Does: Ashwagandha is another adaptogen that helps reduce stress, improve stamina, and support overall energy levels. It’s been shown to lower cortisol levels in the body, which can help reduce fatigue, anxiety, and feelings of burnout.
- Why It’s Trending: Ashwagandha has gained a massive social media following due to its stress-relieving and energy-boosting properties. Many wellness brands have embraced it in their product formulations, often linking it to mental clarity, focus, and endurance.
- Market Insight: The global adaptogen market, driven by the rise in demand for holistic energy boosters like Ashwagandha, is projected to reach $16.6 billion by 2027.
Why These Supplements Work Well Together
When combined in a single supplement formulation, these ingredients can offer a balanced, sustained energy boost while addressing the underlying causes of fatigue, stress, and burnout. By pairing L-Theanine with Cordyceps or Maca, for instance, you can create a synergistic effect that improves mental clarity and focus while also boosting physical endurance. Adding Ashwagandha or Taurine will provide additional stress relief and support energy production without overstimulating the body.
These ingredients can be formulated into a variety of products, including gummies, tinctures, capsules, or beverages. Gummies are particularly popular due to their convenient, tasty nature, while tinctures offer faster absorption. Capsules and functional formula beverages provide precise dosing and can be used for more sustained effects.
How Covalent Can Help
At Covalent, we specialize in creating high-quality, innovative energy supplements that deliver real results. Our cGMP-compliant manufacturing ensures that every product is made to the highest standards of safety and quality. With low MOQs and quick turnaround times, we can help bring your energy supplement to market quickly and efficiently.
Ready to develop the next big energy supplement? Let Covalent help you formulate the perfect product to meet the growing demand for effective, natural energy solutions.
Contact us today to learn more about how we can help you bring your product to market!
About Rich Weisner
My goal is to help businesses scale and succeed by offering personalized support, industry knowledge, and access to cutting-edge manufacturing technology. Let’s connect and explore how we can collaborate to bring your product ideas to life!
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