January 3, 2025
The Top 5 Supplements Small Businesses Should Be Making Right Now – And How Covalent Can Help You Succeed
The supplement industry is thriving, and for small businesses looking to capitalize on high-demand trends, the time is now. With projected market growth rates climbing across various categories, offering the right products could position your business for substantial success. Here are the top 5 supplements you should consider and how Covalent can help you bring them to market quickly and efficiently.
#1. Sleep Support Gummies
Growth Stats: The global sleep aid market is projected to grow at a CAGR of 6.3%, reaching $118 billion by 2030. (Source: Grand View Research)
Why It’s Hot: Stress and anxiety have skyrocketed post-pandemic, fueling demand for non-habit-forming, natural sleep aids.
Key Ingredients:
- Melatonin: Regulates sleep cycles.
- L-Theanine: Promotes relaxation.
- Chamomile Extract: A natural sedative.
Marketing Tip: Highlight scientific backing for ingredients in ads and appeal to wellness-conscious millennials through social media platforms like Instagram.
How Covalent Helps: We manufacture premium, NSF-certified sleep gummies that your customers will love, with flexible MOQs to support your business as it scales.
#2. Energy Boost Capsules
Growth Stats: The energy supplement market is expected to grow by 7.5% annually, driven by demand for sustainable energy solutions. (Source: Statista)
Why It’s Hot: Consumers are ditching sugary energy drinks for healthier alternatives.
Key Ingredients:
- Taurine: Improves energy and focus.
- Green Tea Extract: Natural caffeine without the crash.
- B Vitamins: Boost energy production.
Marketing Tip: Use influencer partnerships on TikTok to demonstrate the benefits of natural energy boosts versus sugary drinks.
How Covalent Helps: We’ll work with you to create capsules with clinically backed ingredients and eye-catching branding to dominate the market.
#3. Pain Management Topicals
Growth Stats: The pain management supplement market is forecasted to hit $45 billion by 2030. (Source: ResearchAndMarkets)
Why It’s Hot: Consumers are seeking natural alternatives to pain relief, especially for arthritis and muscle recovery.
Key Ingredients:
- CBD: Anti-inflammatory properties.
- Menthol and Camphor: Cooling, soothing relief.
- Turmeric (Curcumin): Reduces joint pain.
Marketing Tip: Focus on video testimonials and demonstrations, targeting older demographics on Facebook and YouTube.
How Covalent Helps: Our OTC-licensed facility ensures topicals like our L-Freeze Gel meet the highest quality standards, providing instant credibility to your brand.
#4. Collagen Beauty Supplements
Growth Stats: The collagen market is growing at a CAGR of 9.0%, expected to reach $16 billion by 2028. (Source: Fortune Business Insights)
Why It’s Hot: Consumers are prioritizing skin health and anti-aging solutions, particularly in powder and gummy forms.
Key Ingredients:
- Hydrolyzed Collagen: Boosts skin elasticity and hydration.
- Hyaluronic Acid: Enhances skin moisture.
- Vitamin C: Supports collagen synthesis.
Marketing Tip: Leverage Instagram Reels and Pinterest boards to showcase “before-and-after” transformations and influencer endorsements.
How Covalent Helps: We specialize in flavoring and bioavailability-enhancing technologies for collagen products that stand out.
#5. Immune Boosting Multivitamins
Growth Stats: The immune health segment is growing at a CAGR of 8.3%, spurred by increased health awareness post-COVID. (Source: Allied Market Research)
Why It’s Hot: Consumers want all-in-one solutions to support their daily health.
Key Ingredients:
- Vitamin D: Supports immune function.
- Zinc: Reduces the duration of colds.
- Elderberry Extract: Known for antiviral properties.
Marketing Tip: Bundle immune-boosting products with seasonal promotions and target health-conscious parents through blogs and email campaigns.
How Covalent Helps: We offer precise formulations, ensuring your products meet consumer demand and regulatory standards.
Why Choose Covalent?
At Covalent, we make it easy for your business to launch trending supplements and scale quickly:
- Certifications & Expertise: cGMP-compliant, NSF-certified, and OTC-licensed for peace of mind.
- Flexible MOQs: Ideal for small businesses testing the market.
- Cost-Plus Pricing: Transparent pricing that supports profitability.
- Financing Options: Tailored payment terms to help you grow without overextending your budget.
The Time to Act is Now! With the supplement market growing exponentially, the opportunity to create your brand’s niche is ripe.
About Rich Weisner
My goal is to help businesses scale and succeed by offering personalized support, industry knowledge, and access to cutting-edge manufacturing technology. Let’s connect and explore how we can collaborate to bring your product ideas to life!
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