January 1, 2025
New for Q1 2025: Private Label Nutraceutical Softgels from Covalent
The softgel capsule market is expected to grow substantially in the coming years, with the United States and North America leading the way.
Covalent is excited to announce the launch of our new Nutraceutical Softgel private label product program to help our customers that are seeking to add new SKUs for the new year capitalize on the fastest growing nutraceutical product category that is expected to grow at a compound annual growth rate (CAGR) of 7.03% from 2025 to 2033. North America currently has the largest market share, with 43% in 2023 with The U.S. softgel capsule market growth expectations at a CAGR of 7.10% from 2025 to 2033.

Key Benefits of Nutraceutical Softgels
Softgels are a unique dosage form containing a gelatin, cellulose, or liquid filling encapsulated in a gelatin or cellulose shell. Gelatin softgels are more flexible and versatile than traditional capsules or tablets and can be used for a variety of nutritional supplements. They are uniquely designed to allow encapsulation of a variety of ingredients, including vitamins and minerals.
Enhanced Bioavailability
Softgel capsules are famous for having high bioavailability as compared to other forms of capsules.
Increased Absorption
Nutrients may not be well absorbed if they are not released into your system promptly. Softgels release nutrients quickly in your body
Protection of Sensitive Ingredients
The gelatin encapsulation process wraps itself around the ingredients to protect them from the damaging effects of light and oxygen.
Easy to Take and Digest
Softgel capsules are easy to swallow, easily digested and dissolve within minutes of reaching the stomach.
Highly Stable for Long Shelf Life
A key attibute highly appreciated by manufacturers, retailers and consumers.
12 Featured Formulas For Your Wellness Brand
#1. Algal Oil Omega-3
All natural Algal Oil Omega-3 Softgels provide a combined 400mg of Omega-3 fatty acids sustainably sourced from ocean algae and offer a premium vegan option for a vision support and cardiovascular health support supplement. Algal oil is a plant-based source of omega-3 fatty acids, rich in DHA, which supports brain function, eye health, and cardiovascular wellness.
#2. Astaxanthin
Astaxanthin is a popular supplement which is a potent antioxidant derived from microalgae, known for its ability to combat oxidative stress and support skin health, joint function, and immune resilience. Clinical studies have shown that astaxanthin can improve skin elasticity and reduce the appearance of wrinkles. (Source: Marine Drugs, 2020) Its anti-inflammatory properties make it a go-to supplement for active individuals.
#3. Calcium + Vitamin D3
All natural Calcium + Vitamin D3 Softgels provide an essential combination of nutrients that support strong bones and teeth while aiding in calcium absorption. Vitamin D3 enhances calcium uptake, which is vital for preventing osteoporosis and maintaining muscle function. Research has demonstrated that adequate Vitamin D3 and calcium intake reduces the risk of fractures and bone loss.
#4. CoQ10
CoQ10 (Coenzyme Q10) is a key antioxidant that aids in cellular energy production and supports heart health. It is particularly beneficial for individuals on statin medications, as these can deplete CoQ10 levels. Studies highlight its ability to reduce blood pressure* and improve mitochondrial function.
#5. Fish Oil Omega-3
Fish oil is a well-known source of EPA and DHA, essential for heart health, brain function, and joint support. Clinical trials have shown fish oil’s effectiveness in reducing triglycerides and supporting mental health. It is a must-have for maintaining overall wellness.
#6. Krill Oil
Krill oil is a superior source of omega-3 fatty acids, offering enhanced absorption due to its phospholipid structure. It also contains astaxanthin, adding antioxidant benefits. Studies show krill oil supports heart health, reduces joint discomfort, and promotes brain function.
#7. Magnesium Citrate
Magnesium is crucial for muscle relaxation, nerve function, and maintaining healthy bones. Magnesium citrate is highly bioavailable and effective for preventing cramps and improving sleep quality. Clinical studies have linked magnesium supplementation to reduced migraines and anxiety.
#8. Marine Collagen
Marine collagen supports skin hydration, skin elasticity, and joint health. It’s a vital protein for maintaining youthful skin and strong connective tissues. Studies indicate that marine collagen supplementation improves skin smoothness and reduces wrinkles.
#9. Multivitamin
Multivitamins provide a comprehensive blend of essential vitamins and minerals to fill nutritional gaps and boost overall health. Clinical studies show regular multivitamin use supports immunity, energy levels, and brain function.
#10. Omega 3-6-9
This all natural Omega 3-6-9 blend delivers a balanced combination of essential fatty acids for heart, skin, and brain health. Omega-3 reduces inflammation, Omega-6 supports skin health, and Omega-9 aids in cholesterol balance. Clinical research highlights its role in reducing cardiovascular risk.
#11. Vitamin B12
Vitamin B12 Softgels provide a mega-dose of this nutrient that is essential for energy production, red blood cell formation, and nervous system health. It is particularly important for vegetarians and older adults who may have absorption issues. Studies demonstrate B12’s role in reducing fatigue and supporting cognitive function.
#12. Zinc

About Rich Weisner
I specialize in helping businesses create, formulate, and bring innovative products to market. With expertise in the development of custom CBD formulations, nutraceuticals, and functional mushrooms, I work closely with clients to craft high-quality products that meet their unique needs.
My goal is to help businesses scale and succeed by offering personalized support, industry knowledge, and access to cutting-edge manufacturing technology. Let’s connect and explore how we can collaborate to bring your product ideas to life!
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